ActiveCampaign Custom Objects enable you to model and manage your data in a way that reflects your unique business. For instance, if you run a music shop that sells instruments and gives lessons, you can build a “Lessons” Custom Object that enables you to easily manage lesson types, times, instructors, and customers. You can then trigger automations based on data related to your "Lessons" Custom Object which creates a more personalized experience for your customers.
A Custom Object is a set of data fields defined as a schema, similar to a database schema. A record is a unique entry for that Custom Object and associated with a standard Contact. A Contact may have zero, one, or more records.
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